This was a 1-day hack project done with three designers and a PM. In our concept, a user encounters podcast files in the LinkedIn feed and is able to open them in “audio mode“. The user is them imagined to stay in audio mode with one audio post after another playing (much like a radio station) until the user opts back to the default read-and-view mode feed experience.
For the business, we saw this project as a fresh way to stay engaged with LinkedIn content (thinking especially of educational content). Adding this feature onto the existing social graph could solve the long-standing podcast discovery riddle.
For the user, we saw this as an opportunity to discover and consume career and educational content without having to add screen time.