The design process is a leadership tool that transforms needs and ideas into effective software solutions. It should actively integrate the insights and concerns of both the project team and the customer throughout the journey.

An interview with me written up by Seve Kim, Product Manager of Backstage by Spotify. We talk about designing for developers, and how it is different and similar to designing for other enterprise products.

Working with doctors at the San Francisco Department of Public Health to design campaigns for the department's overdose response.

Hero flow workshops are an economical and useful format that can quickly yield user-centric design direction.